Brightens white coats, as well as intensifies dark and mixed color coats. Uses botanicals, extracts, and essential oils to bring out your pet's "natural glow"! Contains Juniper Berry Extract (cleansing and a color intensifier), Aloe Vera (soothing and healing), Safflower Oil (conditions), Vitamins A & E (fortifies the coat and the skin). For dogs and puppies. Juniper Berry fragrance. Dilutes 32 to 1.