Blog

At the most recent ECRM Pet Session in Ponte Vedra Beach, Florida, our National Accounts Manager, Haley Thomas, sat down to share what’s driving Groomer’s Choice’s growth and success.

Here are a few key takeaways:

Groomer’s Choice began 28 years ago in a garage. Today, we’ve grown into a trusted name in the professional grooming industry with:

• Four grooming locations across the U.S.

• A manufacturing warehouse in Sioux Falls, South Dakota

• Over 90 high-quality liquid formulas of our own

  •  Shampoos and conditioners

  •  Tubs, tables, shears, blades, kennels and more.

While we remain a go-to supplier for professional groomers, we’re also expanding into the pet parent space, helping pet owners bring the grooming experience home.

A Full Line of Grooming Essentials

Our product catalog covers everything a groomer needs and more. From hypoallergenic and facial shampoos to treatments for irritations, ringworm, and flea and tick protection. Groomer’s Choice delivers solutions for every stage of a pet’s life. All formulas are:

• Naturally derived

• Cruelty-free

• Soap-free

• Biodegradable

We don’t just sell products, we try to solve problems groomers face every day.

A Personal Touch

“Our goal isn’t to pitch, it’s to connect,” says Haley Thomas. “As a family-owned business, we want our warmth and service to shine through.”

We bring that spirit to every meeting, complete with swag bags, full product catalogs, and meaningful conversations rather than stiff presentations. It’s all about showing buyers who we are.

Meetings That Matter

Before each ECRM session, the Groomer’s Choice team does its homework. We research every buyer’s company and tailor our presentations to meet their specific goals and needs.

“Every meeting is personalized,” Thomas explains. “We want buyers to know we’re invested in their success from day one.”

Sales Support That Doesn’t Stop

Landing a product on a shelf is just the beginning. We’re here to make sure it sells and that buyers feel supported every step of the way.

“Once a buyer is on board, they’re assigned a dedicated account manager like myself,” says Thomas. “We’re available seven days a week. We build custom portals, send samples, troubleshoot issues, whatever it takes. You’re not just a customer. You’re an extension of our brand.”