Satisfaction: How to Keep Clients Coming Back
Posted by Joe Zuccarello, VP Groomer Services and Innovation on 18th Aug 2026
“I can’t get no satisfaction… ’cause I try and I try.” —The Rolling Stones
Your customers should never be singing this about your business. One disappointing visit can send them down the street—and that’s not a $60–$100 loss; it’s $4,000–$5,000 over the life of the dog.
The Real Secret: Communication
Most service failures aren&rsqu
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Marketing YOU!
Posted by Joe Zuccarello VP Groomer Services and Innovation on 15th Jul 2026
The other day my wife sent me on an errand to her salon. When I walked in, I was struck by how polished everything was—the décor, the smells, the staff. The stylists looked like they had stepped out of a fashion magazine: trendy hair, manicured nails, stylish clothes, jewelry. Even though I was out of my element, I quickly realized something: they were marketing themselves.
Their busi
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Groomer's Choice Welcomes Tim Blankenbaker as Chief Executive Officer
Posted by Natasha Wittmaack, Marketing Content Specialist on 17th Jun 2026
We are excited to announce that Tim Blankenbaker has joined Groomer's Choice as our new Chief Executive Officer.
Tim brings with him more than two decades of experience building, growing, and transforming some of the most recognized brands in consumer products and pet care. Throughout his career, Tim has held leadership positions with organizations including Campbell's, Hanes, Mars Petcare, Greeni
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"I'm in the Pet Business"
Posted by Joe Zuccarello, VP Groomers Services and Innovation on 15th Jun 2026
I travel a lot—30 to 40 trips a year for trade shows, client visits, and the occasional golf getaway. Along the way, I meet countless “friends I haven’t met yet.” And every time someone asks what I do, the moment I say “I’m in the pet industry,” the conversation changes.
People light up. They tell me about their dogs, cats, childhood pets—you name it
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