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Back in September 2024, Groomer's Choice launched the Great Groomer Giveaway, giving groomers the chance to win $5,000. Participants submitted videos sharing how they would use the prize, and after narrowing it down to three finalists, we let the public decide the winner. And that winner was Samantha Hollenbeck of Grooms by Sam, LLC.! Now, six months later, we’re catching up with Sam to see …

Marci Wanta is a talented and passionate competition groomer and salon owner from Wisconsin. One of her specialties is the Bedlington Terrier trim. In this step-by-step tutorial, Marci guides you through the proper Bedlington trim with the help of her beloved dog, Leonard. This tutorial is dedicated to Leonard—gone but never forgotten. The Bedlington Terrier originated in England. They were …

At Groomer’s Choice, we’re dedicated to supporting pet groomers with high-quality tools and education. Our partnership with Kenchii gives you access to industry-leading shears, expert maintenance advice and ongoing support to keep your tools in peak condition. Shears undergo a lot of wear and tear in a grooming salon. From daily use cutting through different coat textures to an accidental dro …

Pet professionals around the world inspire us. Their passion for pets and business consistently sets the bar for the industry, which is why we'll be spotlighting stories from pet professionals like you. This month's Very Important Groomer (VIG) spotlight features 13-year-old Madilyn Mullin of Grant, AL.  GC: Tell us your grooming story. MM: I actually started grooming because o …