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“I can’t get no satisfaction… ’cause I try and I try.” —The Rolling Stones Your customers should never be singing this about your business. One disappointing visit can send them down the street—and that’s not a $60–$100 loss; it’s $4,000–$5,000 over the life of the dog. The Real Secret: Communication Most service failures aren&rsqu …

The other day my wife sent me on an errand to her salon. When I walked in, I was struck by how polished everything was—the décor, the smells, the staff. The stylists looked like they had stepped out of a fashion magazine: trendy hair, manicured nails, stylish clothes, jewelry. Even though I was out of my element, I quickly realized something: they were marketing themselves. Their busi …

Originally published June 7, 2021 Whether you're just starting out in the grooming industry or an established expert, your marketing strategy is essential for getting clients through the door. Marketing tactics are constantly changing, and the things that used to work before may not work now. If you are looking to breathe new life into your shop's marketing strategy, consider these five ways …