Marketing YOU!
Posted by Joe Zuccarello VP Groomer Services and Innovation on 15th Jul 2026
The other day my wife sent me on an errand to her salon. When I walked in, I was struck by how polished everything was—the décor, the smells, the staff. The stylists looked like they had stepped out of a fashion magazine: trendy hair, manicured nails, stylish clothes, jewelry. Even though I was out of my element, I quickly realized something: they were marketing themselves.
Their busi
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5 Ways to Amp Up Your Grooming Business
Posted by Gator, Groomer's Choice Brand Ambassador on 9th May 2023
Originally published June 7, 2021 Whether you're just starting out in the grooming industry or an established expert, your marketing strategy is essential for getting clients through the door. Marketing tactics are constantly changing, and the things that used to work before may not work now. If you are looking to breathe new life into your shop's marketing strategy, consider these five ways
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