VIG Spotlight: Emily Cohen

VIG Spotlight: Emily Cohen

Posted by Kelsey Mailloux, Digital Marketing Strategist on 15th Sep 2023

Groomers around the world inspire us. Their passion for pets and business consistently set the bar for the industry, which is why we'll be featuring stories from VIGs - very important groomers - like you. This month's spotlight features Emily Cohen from Guilderland, New York. 

GC: Tell us your grooming story. 

EC: Hi! My name is Emily, and I started grooming a year after graduating high school. I was working at a local pet store and wasn’t sure what I wanted to do with my life. After a few months of seeing the lack of care the animals were getting, I realized I had to do something to help animals. 

I’ve always rescued dogs and volunteered at local rescue groups, so I guess it was right in front of me all along. 

GC: What interested you in becoming a dog groomer? 

EC: I started as a bather for a mobile dog groomer. Once I finished the bathing, I basically would just watch her groom the dogs. The more I watched and learned how to bathe properly, I knew I wanted to be a groomer, too! I attended a local school to get certified. 

GC: Can you tell us more about The Detailed Dog?

EC: The Detailed Dog opened in November 2022. It hasn’t even been a full year, and I’m no longer able to take on new clients!

A workday for me is typically five to seven groom dogs with potentially a few nail trims. I’m a one-on-one groomer, so providing this specialty service limits how many dogs I can groom in a day. Each client is picked up as soon as they’re done, which helps the salon stay quiet and plays a big role in why it’s such a luxurious experience.

GC: What are the sacrifices and rewards that come with owning a grooming business?

EC: Opening my own shop has been the most rewarding thing I have ever done. I could honestly cry just thinking about how two years ago I didn’t think I’d ever have the guts to do it. My confidence level has soared, and I finally feel like I’m where I belong.

If I had to think of a downfall of owning your own business, it would be that there really are mentally no days off. I am always thinking about how to improve and keep my clients happy. I’m a people pleaser, so it’s hard to put myself first. It can also take a toll on relationships but as long as you remind yourself to put aside time for YOU, you can get through it. The rewarding feeling overcomes the sacrifices.

GC: Do you have a favorite breed to groom? If so, why are they your favorite?

EC: Shih Tzus and doodles. They’re complete opposites! Shih Tzus just crack me up, and they are so stinkin’ cute. I love their little lips!

I feel I’m best at grooming doodles, which are the majority of my clientele.

GC: What is your favorite thing about being a groomer?

EC: As a one-on-one groomer, I get to really bond with each pet. I have bad anxiety, so I feel most at peace when I’m alone and in the groove. Dogs are all so special and different, and I love being able to create a haircut to accentuate that for each pup!

GC: What is the best piece of grooming advice you've received?

EC: Always put the dog first. If they are uncomfortable with something, figure out why and find the best solution for THEM.

GC: What would you say to someone interested in becoming a groomer?

EC: This career is not for everybody. Yes, you need to love dogs to be a groomer, but you also have to be one with them and always patient. You have to understand why they are moving around or acting stressed and work around those obstacles.

I can’t tell you how many groomers I’ve seen get frustrated with the dog they’re working on just because they’re fighting something simple. Take a deep breath. Dogs can feel your energy and use it to feel safer.

GC: Why do you choose to shop with Groomer's Choice?

EC: I only want the best quality equipment for my customers!

GC: Is there anything else you'd like to add?

EC: I don’t know where I’d be without this passion of mine!

Keep up with Emily and The Detailed Dog on Instagram.

Are you a groomer or pet professional? Want to be featured in a future Groomer's Choice blog post or magazine? Submit your grooming story