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As we head into 2025, the pet grooming industry is more competitive than ever, with new salons popping up and clients having high expectations for the care and service their pets receive. To stand out and thrive, grooming salon owners need to think beyond just providing great haircuts — it’s time to step up your marketing game and build lasting client relationships. As the owner of The Paw Sh …

Groomers around the world inspire us. Their passion for pets and business consistently sets the bar for the industry, which is why we'll be featuring stories from VIGs - very important groomers - like you. This month's spotlight features Chloe Vonk of Sioux Center, IA.  GC: Tell us your grooming story.CV: My grooming journey began in high school when a local groomer introduced me to …

Have you ever experienced that inner voice that says, "You can take on one more client," or "You can groom one more dog," followed by the thought, If I don't take this extra job, the person might get upset and badmouth my business?We’ve all been there – that nagging inner voice that pushes us to overcommit, to take on more than we can realistically handle. It's a voice that feeds on our fears of d …

Having been a competitive groomer, and now a competition judge, I am constantly asked, “How does someone get started in competition and what are judges looking for?” This article will answer those questions and help you to become more competitive in the ring.Getting StartedTo get started in competition grooming find a breed you are comfortable grooming. Your dog should display good confirmation, n …