VIG Spotlight: Natalia Flores
Posted by Kelsey Mailloux, Digital Marketing Strategist on 10th May 2023
Originally published March 20, 2023
Groomers around the world inspire us. Their passion for pets and business consistently set the bar for the industry, which is why we'll be featuring stories from VIGs - very important groomers - like you. This month's spotlight features Natalia Flores, owner of Dog Fashion Grooming, in Glendora, California.
GC: Tell us your grooming story.
NF: I started grooming when I was 14 years old, and I fell in love with this career. Now, I’m 29, own three mobile vans, have an amazing team and want to start improving even more on my grooming skills.
GC: Can you tell us more about Dog Fashion Grooming?
NF: I started Dog Fashion Grooming because I had my princess on the way. As a teen mom, life can be extremely hard because you’re still a child yourself. I had to grow up rapidly. My kids have been a huge part of why I had to fight and grow.
Depending on the day and cities we’re serving, my team and I groom 10-12 dogs a day.
GC: What are the benefits of mobile grooming?
NF: The benefits of mobile grooming are the one-on-one experience the pup gets and the amazing feeling of returning the pup to its owner as soon as they are done. In a salon I would have major anxiety thinking they are done being groomed and mom or dad still isn't here to pick up the pup.
GC: What interested you about becoming a groomer?
NF: I think what I love about grooming is helping pups that are afraid of grooming and eventually they change on the grooming table. They become more comfortable and okay with the whole process.
GC: Do you have a favorite breed to groom?
NF: My favorite breed is Poodles and anything curly!
GC: What is your favorite thing about being a groomer?
NF: My fav thing about being a groomer is the transformation you create with hair!
GC: What is the best piece of grooming advice you've received?
NF: Take care of your body so you can groom for a long time!
GC: What would you say to someone interested in becoming a groomer?
NF: I would say to work under someone and see if you like it first!
GC: Is there anything else you'd like to add?
NF: All groomers are pawesome. (:
Keep up with Natalia and Dog Fashion Grooming on Facebook, TikTok and Instagram.
Are you a dog groomer or pet professional? Want to be featured in a future Groomer's Choice blog post or magazine? Submit your grooming story!