Blog

Marketing YOU!

Marketing YOU!

Posted by Joe Zuccarello VP Groomer Services and Innovation on 15th Jul 2026

The other day my wife sent me on an errand to her salon. When I walked in, I was struck by how polished everything was—the décor, the smells, the staff. The stylists looked like they had stepped out of a fashion magazine: trendy hair, manicured nails, stylish clothes, jewelry. Even though I was out of my element, I quickly realized something: they were marketing themselves. Their busi …
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Groomer's Choice Welcomes Tim Blankenbaker as Chief Executive Officer

Groomer's Choice Welcomes Tim Blankenbaker as Chief Executive Officer

Posted by Natasha Wittmaack, Marketing Content Specialist on 17th Jun 2026

We are excited to announce that Tim Blankenbaker has joined Groomer's Choice as our new Chief Executive Officer. Tim brings with him more than two decades of experience building, growing, and transforming some of the most recognized brands in consumer products and pet care. Throughout his career, Tim has held leadership positions with organizations including Campbell's, Hanes, Mars Petcare, Greeni …
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"I'm in the Pet Business"

"I'm in the Pet Business"

Posted by Joe Zuccarello, VP Groomers Services and Innovation on 15th Jun 2026

I travel a lot—30 to 40 trips a year for trade shows, client visits, and the occasional golf getaway. Along the way, I meet countless “friends I haven’t met yet.” And every time someone asks what I do, the moment I say “I’m in the pet industry,” the conversation changes. People light up. They tell me about their dogs, cats, childhood pets—you name it …
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A Penny Saved...

A Penny Saved...

Posted by Joe Zuccarello, VP Groomers Services and Innovation and Natasha Wittmaack, Marketing Content Specialist on 15th May 2026

Benjamin Franklin once said, “A penny saved is a penny earned.” He probably never imagined his words being applied to the pet grooming industry, but the lesson still rings true today. In challenging times, many businesses react by cutting back, shrinking services, or simply trying to ride out the storm. Done incorrectly, that path leads to decline. Done wisely, it sparks creativity, sm …
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