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SKIN DEEP: Why Chlorhexidine & Hydrocortisone Deserve  A Place In The Grooming Salon

SKIN DEEP: Why Chlorhexidine & Hydrocortisone Deserve A Place In The Grooming Salon

Posted by Lashonda Geffrard on 30th Sep 2026

I’m going to say something that may make a few groomers uncomfortable: a dog can leave your salon looking beautiful and still not have received a great groom. I said what I said. We groomers know how to make a coat look good. We can fluff it, shape it, shine it, and send it home looking like a million bucks. But while we are busy perfecting what everyone can see, the skin underneath may be …
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Shhhh… Do You Hear That?!

Shhhh… Do You Hear That?!

Posted by Joe Zuccarello, VP Groomer Services and Innovation on 15th Sep 2026

We all know there’s a difference between hearing and listening—but do we really practice it? Hearing is simply perceiving sound. Listening is giving attention, interpreting meaning, and responding with intent. Hearing is passive. Listening is work. And for managers, leaders, and business owners, mastering listening is one of the most powerful skills you can develop. Why Listening Mat …
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Satisfaction: How to Keep Clients Coming Back

Satisfaction: How to Keep Clients Coming Back

Posted by Joe Zuccarello, VP Groomer Services and Innovation on 18th Aug 2026

“I can’t get no satisfaction… ’cause I try and I try.” —The Rolling Stones Your customers should never be singing this about your business. One disappointing visit can send them down the street—and that’s not a $60–$100 loss; it’s $4,000–$5,000 over the life of the dog. The Real Secret: Communication Most service failures aren&rsqu …
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Marketing YOU!

Marketing YOU!

Posted by Joe Zuccarello VP Groomer Services and Innovation on 15th Jul 2026

The other day my wife sent me on an errand to her salon. When I walked in, I was struck by how polished everything was—the décor, the smells, the staff. The stylists looked like they had stepped out of a fashion magazine: trendy hair, manicured nails, stylish clothes, jewelry. Even though I was out of my element, I quickly realized something: they were marketing themselves. Their busi …
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