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Groomers around the world inspire us. Their passion for pets and business consistently sets the bar for the industry, which is why we'll be featuring stories from VIGs - very important groomers - like you. This month's spotlight features Suzanne Lind of Spokane, WA.  GC: Tell us your grooming story.SL: Growing up in rural Eastern Washington, I had no idea that grooming even existed! …

We don't have to tell you — pet grooming is more than just making animals cute. It plays a vital role in their overall health and happiness. But with thousands of grooming products available on the market, how do you know what's actually best? We’ve taken out the guesswork and made you a list of 13 MUST-HAVES For Every Groomer In 2025. After trying these products, the only question you’l …

Groomer's Choice proudly launched our latest innovation, Crown Coat, and the feedback has been nothing short of amazing! Crown Coat is a premium coat care line designed to keep pets looking and smelling their best. With a unique blend of cleansing ingredients and a specially crafted fragrance-enhancing formula, this line promises long-lasting freshness that groomers and pet owners will …