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A Penny Saved...

A Penny Saved...

Posted by Joe Zuccarello, VP Groomers Services and Innovation and Natasha Wittmaack, Marketing Content Specialist on 15th May 2026

Benjamin Franklin once said, “A penny saved is a penny earned.” He probably never imagined his words being applied to the pet grooming industry, but the lesson still rings true today.

In challenging times, many businesses react by cutting back, shrinking services, or simply trying to ride out the storm. Done incorrectly, that path leads to decline. Done wisely, it sparks creativity, smarter strategies, and growth.

Here are practical ways to save pennies, earn dollars, and strengthen your grooming business.

Reduce Costs of Doing Business

  • Towel Drive: Ask clients to donate old towels in exchange for a small discount or free bows. Their “old” is often better than what we’d buy on a budget.
  • Conserve Hot Water: Pets don’t need hot baths—turn down the water heater to save energy.
  • Use Fans Instead of Heat: Fans dry pets more affordably and reduce health risks.
  • Choose Shampoo Wisely: Go for low-lather, quick-rinse formulas. Less water, faster grooms.
  • Consider a bathing system:  These systems are designed to stretch your shampoo dollars and speed up the bathing process saving time and money.
  • Buy in Bulk: It stings upfront, but long-term savings are worth it.

Reduce Labor Costs

  • Match Skill to Task: Consider augmenting your staff with Groom Techs who can perform full service baths and reserve the use of highly paid groomers for jobs that require their level of expertise.
  • Reward Effort, Not Just Time: Pay based on quality, speed, and customer satisfaction to boost motivation.
  • Train for Growth: Teach hourly staff to handle “bath” dogs, freeing groomers for higher-value appointments—and creating a pipeline of future groomers.

Reduce Lost Customers (and Grow Instead)

  • Offer Convenience: Consider Sunday or Monday appointments—customers are used to 7-day access in other areas of life.
  • Be Visible: Join community events to show off your expertise and build trust.
  • Stay Persistent: Don’t wait for clients to drift away. Stay in touch through calls, emails, and social media so you remain top-of-mind.

The Bottom Line

Franklin’s advice is as true as ever: the easiest money to earn is the money already in your pocket. By tightening costs, motivating staff, and focusing on customer loyalty, you’ll not only save pennies—you’ll earn dollars and build a healthier, stronger business.